Friday, January 04, 2008

Chris Armstrong Discusses His New Ideas About the 'Fremium Model'

Chris Armstrong, Wired editor-in-chief and Long Tail author, recently did an interview with 123-reg blog. In it he discusses the concept of the Fremium model where businesses and corporations give something away in order to attract the attention of advertisers.

Armstrong points out that Google is leading the way with the Fremium Model because every product they put out is either free or comes in a free version. “It started with search and then software and services of various sorts and now they’re rolling out telephony and communications. They’re a sort of tsunami of ‘free’, which disrupts every industry it touches,” Armstrong said.

You can read the entire exclusive interview at 123-reg blog.